Nokia is to kick things off on day 1 with a keynote examining the trend towards the creation of ‘Hyper Local App Economies’, with a focus on the shift from a global ecosystem model to one where millions of people make money by selling and exchanging apps and content at a deeply local level. The keynote will explore new distribution models that give everybody the opportunity to create a distribution business, and the emergent app economies being observed. The keynote will be delivered by Nokia's Marco Argenti, SVP Developer & Marketplace.
Meanwhile top billing for day 2 goes to Sprint - John Carney, SVP of Consumer Marketing will be exploring the challenges and opportunities surrounding m-commerce and alternative financial services for the under-banked. The unbanked, under served segment of the population is extremely large and growing and while the technology and ecosystems largely exist to take advantage of this opportunity, the carriers can’t do it alone. The keynote is set to educate attendees about this market, where the near and longer term opportunities exist, and what needs to happen to get results.
The Keynotes top an extensive list of panel sessions and speakers, checkout the website for the full lineup. The essential gathering for thought leaders & deal makers from across North & Latin America’s mobile content and commerce ecosystems is now less than two weeks away - time to start packing!