MEF TV: Tom Daly, Coca Cola at MEF Americas 2011

Next up in our series of video interviews from MEF Americas 2011, Rob of UNTETHER .tv speaks to Tom Daly, Director of Mobile and Search, Global Connections for Coca Cola. In this short but sweet chat, Tom describes how mobile has essentially been a part of Coca Cola's philosophy since the 20's and how he sees it only becoming increasingly central in the near future. A fascinating perspective on how this super brand  is leveraging mobile to not only engage with customers but also within their own B2B value chain.

Let's watch..

MEF Connects MWC 2012 - Save the Date!

MEF has announced the return of its legendary party held annually at MWC in Barcelona - mark the date in your diary now; Monday the 27th February (8PM) for MEF's return to the Picasso Museum, in association with Timwe.

The exclusive MEF party, open only to MEF members and their invited guests, has in its time become the sought after ticket of the congress, and is in fact this year celebrating its 10th anniversary! So be sure to join us for an exciting night of cocktails, tapas, art, and of course, some seriously top-level networking. Although the tickets are still under lock and key for the moment, you can let everyone know where you will be on Monday night via the Linkedin Event page, and be sure to follow @MEF and @MEFblog on Twitter to stay abreast of the latest developments.. stay tuned for more announcements..!

MEF TV: Marco Argenti, Nokia at MEF Americas 2011

More fascinating insights from MEF Americas and MEF TV; in this video Marco Argenti, SVP of Developer and Marketplace for Nokia speaks to Rob Woodbridge of UNTETHER.tv. In it he expands on the topic of his keynote speech from MEF Americas 2011 "Creating Hyper Local App Economies" and discusses the opportunities for monetizing apps presented by leveraging the nuances of highly localised content.



Hit the jump for more from Marco and MEF TV at  MEF Americas 2011: Mobile Content and Commerce.

MEF Asia Webinar - What Crisis? Operators embrace the OTT Challenge

MEF Asia is kicking off 2012 with a fast-paced thought leadership webinar on the 30th January on the challenge to mobile operators of OTT content and services.

Date: Monday 30th January, 2012

Time: 4pm (Singapore)

Register for this FREE MEF Webinar now

With the advent of the Smartphone, Asia-Pacific mobile connections is set to reach 4.2 billion in 2016, while the region’s mobile voice revenues will start to decline by 2014, says Ovum research. Mobile Operators face major challenges from the so called “over-the-top” players competing with traditional business models. As Telcos attempt to defend their core revenues, the need to adapt, innovate and seek new revenue streams has become essential. Adapt or die, what is the future of Mobile Operators?

We've secured a truly stellar lineup for this free MEF Webinar:

• Mark Liversidge, Chief Marketing Officer, CSL Limited, Hong Kong
• Farid Maruf, Country Technology Manager, Grameen Foundation, Bangladesh
• Gio Bacareza, Head of Broadband and Internet Data Services, Smart Communications, Philippines
• Stephen Lee, Asst VP, StarHub Advanced Multimedia Services, Singapore
• Nathan Bell, Director, Products and Marketing, Telstra International, Australia
• Wing K. Lee, Chief Executive Officer, YTL Communications Sdn Bhd, Malaysia

The Webinar will be moderated by Colin Miles, MEF Asia Chairman & EVP InternetQ South Asia Pte Ltd.

Space is limited, reserve your place now!

Check the MEF website for more details or contact MEF Asia General Manager Linda Ruck for further information.

MEF reveals Top 10 Predictions for 2012

Welcome to 2012!

If there's one thing everybody loves come January, it's a top 10 list of predictions for the year ahead. MEF is no exception, and the mobile gurus have looked into their crystal ball apps to bring us foresight of the big things to come in 2012. MEF has a good track record with it's predictions for the mobile world - in 2011 among other things, it accurately forecasted that the proliferation of Smartphones would drive consumer engagement in mobile. Check out last year's predictions to see how well we did on the rest..

Of this year's list, Rimma Perelmuter, MEF Executive Director said: “2011 has been a stellar year for the industry. With competition continuing to intensify and the increasing prevalence of mobile as a new screen for content, commerce and consumer engagement, 2012 is shaping up to be another significant year for the sector. As the global community for the ever-expanding mobile ecosystem, representing the interests of members as diverse as Coca-Cola, Turner Broadcasting and Telefonica, MEF is well placed to help its members to capitalise on the ever-increasing opportunity which the channel presents.”

So without further ado, let's check out MEF's top 10 mobile trends for 2012 - hit the jump to see the list in full..