24 July 2012

Perform Global Sports Media Consumption Report 2012 - MEF Members save 15%

Our friends at Perform Group have released their annual Global Sports Media Consumption Report for 2012 - a fascinating study of sports media content consumption and preferences across 10 international markets.

The in depth report attempts to shed light on how sports fans are using the ever-increasing number of media platforms to consume and interact with their favourite sports content. This is essential reading for brands looking to forge deeper relationships with digital sports fans.

MEF members are entitled to an exclusive 15% saving on the full report

This, the second edition of the report provides insight and analysis into how fan engagement with sports coverage is changing, and in particular how attitudes towards new media consumption are developing.

The report, this year expanded to look at more international markets, is a collaboration between Kantar Sport, TV Sports Markets and Perform and examines how sport is consumed via different devices and platforms, how that has changed in the last 12 months and how fans see their consumption patterns changing. Plus new for this year, the report looks into fans attitudes towards brands that sponsor or advertise around sports.
The extensive executive summary is available for MEF members to take a look at right now, while the full report is available from Perform - MEF members are entitled to a 15% discount on the cost of the report, head over to their website via our exclusive link now.

16 July 2012

Meffys 2012 - Just 4 days to enter!

The deadline for entries to this year's Meffys awards is fast approaching, but there is still time to get your entry to us. In case you need some last minute inspiration, check out MEFTV's interview with one of the head judges, mobile guru Helen Keegan, who shares some great do's and don'ts that may prove invaluable when putting your entry together.

Get your entries to us before the 6pm deadline this Thursday the 19th to be in with a chance to be a part of the mobile industry's most coveted award celebrations.


10 July 2012

Sign up for our next webinar - Monday 16th July

Hot on the heels of the recent webinar from MEF LatAm on the Code of Conduct for VAS in Brazil, MEF Middle East is set to host another on line thought leadership session on the charged topic of the challenges facing network carriers in the face of OTT content and services.

We have some fantastic guest speakers from both camps, listed below, including representatives from the Qtel Group and Telefonica discussing the advances by network operators to roll out Rich Communication Services (RCS) strategies, and from OTT service providers Nimbuzz and Vopium who will be sharing their market experiences.

Moderated by Eden Zoller, principal analyst of consumer telecoms at Ovum, the webinar promises to encourage some lively debate on whether a mutually beneficial partnership is feasible, or if direct competition is inevitable.

Sign up for the free webinar

Date: Monday, 16th July 2012
Time: 11am GMT, 2pm GST


• Eden Zoller, Principal Analyst Consumer Telecoms, Ovum


• Rouzbeh Pasha- Qtel Group
• Benjamin Keyser, Product Manager and Head of Global OTT Products - Telefonica
• Jigar Budhdev, General Manager, MENA - Nimbuzz!
• Tanveer Sharif, CEO – Vopium

 Check out the MEF Website for more details