11 March 2013

MEF MWC 2013 Briefing: Consumer Trust in Mobile Applications - Part 1

After 2012's hugely popular panel on consumer trust, MEF's briefing session for MWC this year was held in Barcelona in association with Kaspersky Lab. Part 1, widgetised for your listening pleasure below, features Denis Maslennikov, Senior Malware Analyst at Kaspersky, explaining the latest mobile malware threats affecting app consumers, and Simon Bates of MEF presenting the findings of the MEF Global Privacy Survey 2013.

Listen or download now:



MEFTV spoke with Denis just before the briefing, to get the lowdown on his presentation and the kind of threats he would be talking about.


Stay tuned to MEF Blog for more videos from the session, and part 2 of the podcast featuring the roundtable discussion featuring industry experts from MEF’s Privacy in Mobile Apps Working Group including Brendan Eich of Mozilla, Chris Davies, General Counsel EMEA and Head of Privacy at InMobi and Nick Graham, a Partner at law firm SNR Denton.

08 March 2013

MEFTV @ MWC - Andrew Bud, MEF Global Chair

MEFTV took to the halls of MWC again for 2013, speaking to MEF members about their businesses and their MWC exhibits & announcements. In this video, MEF Global Chair Andrew Bud gives an overview of the week from the MEF perspective, and shares his impressions on the show.



For more MEFTV videos from MWC 2013 - checkout our Youtube channel.

MEF Connects MWC 2013 Photos

Over 500 MEF members and invited guests from 55 countries rocked the MACBA (that's the Museu d'Art Contemporani de Barcelona to you) at our 11th annual MEF Connects MWC 2013. The glitzy new venue provided a quality backdrop for our guests to undertake some serious networking, formed of  a broad variety of our global membership from across the mobile value chain for a truly international evening.

Check out a selection of photos from the party below.

01 March 2013

MEF participates in AVG Mobile Security Forum

Following the publication of last month's Global Privacy Report, MEF's Simon Bates was invited to participate in AVG's Mobile Security Forum, held during Mobile World Congress, watch the roundup video of the event below.

MEF's report, supported by AVG Technologies, reveals consumer attitudes towards the use of their personal information by mobile app providers, scrutinising four key factors of privacy, Transparency, Comfort, Security and Control, and is available for MEF members to download for free, while an executive summary outlining the key points is available for all.